The Challenge
The challenge for Vintara Wine is to create a visual identity that stands out and appeals to a younger, style-conscious demographic. The brand seeks to blend traditional winemaking with a modern aesthetic to attract new wine enthusiasts and seasoned connoisseurs alike. This requires a cohesive brand identity that is vibrant, engaging, and visually striking, helping the brand to increase shelf appeal, market penetration, and customer engagement.
What's Vintara Wine?
Vintara Wine is a delightful blend of tradition and modern flair, crafted for those who love to sip in style! Our wines are like a party in a bottle – vibrant, engaging, and always ready to elevate any occasion. Whether you’re lounging at home or hosting a fabulous get-together, Vintara adds that perfect touch of elegance and fun.
Imagine this: lush vineyards, rich flavors, and a dash of innovation. That’s what Vintara is all about! We’re here to bring you wines that not only taste amazing but also look stunning on your table. From wine newbies to seasoned connoisseurs, everyone can find a favorite with Vintara.
So, grab a glass, toast to good times, and let Vintara Wine take you on a journey of flavor and style. Because with Vintara, every sip is a celebration!
Fun: Sip, savor, and celebrate!
Elegant: Where tradition meets modern chic.
Inviting: Perfect for every occasion.
Stylish: Wine that’s as trendy as you are.
Vibrant: Flavors that dance on your palate.
Brand Values
Brand Tone
Brand Colors
The brand color palette is designed to bridge marketing communications and product interface, enhancing familiarity and visual recognition.
Rosy Pink (#F9B9DA)
Core Color: Rosy Pink is the core color of Vintara Wine. It’s the color that holds the most brand equity and which our customers associate with the brand. It should be used prominently to create a playful and inviting atmosphere across all brand materials and digital interfaces.
Peach (#F7A577)
Secondary Color: Peach should be used to draw attention and add energy to designs. It works well in calls to action, highlights, and other key elements.
Soft Yellow (#FEFEBB)
Neutral Tone: Soft Yellow is best used as a secondary background color or in areas where a neutral tone is needed to balance the vibrancy of Rosy Pink and Peach.
Teal (#3BACA8)
Accent Color: Teal can be used to create contrast and highlight important information, adding a sophisticated touch to the overall design.
Charcoal (#0B0809)
Support Color: Charcoal is used for text and detailed elements to ensure readability and professionalism.
Avoid These Color Combinations
Soft Yellow text on Peach background: This combination lacks sufficient contrast, making it hard to read and visually uncomfortable.
Rosy Pink text on Teal background: This pairing also suffers from poor contrast, reducing readability and overall visual appeal.
Suggested Color Pairings
Teal background with White text: This combination offers high contrast and is easy to read, making it ideal for headers and important information.
Soft Yellow background with Charcoal text: This pairing is visually appealing and provides good readability for body text.
Rosy Pink background with Charcoal text: This combination is playful and inviting, suitable for promotional materials and highlights.
The Main Logo
The Vintara logo consists of three elements: the V symbol with the triangle, the tagline, and the wordmark. This logo is a recognizable brand element and should be represented consistently throughout our product and marketing efforts. The logo should always try to exist with the symbol, wordmark, and tagline together. In no way should the logo be modified, distorted, or redrawn.
The Small Vintara Logo
For smaller sizes, we have optimized the kerning to increase legibility. This would be used for placement below 80px x 15px (60pt x 11.25pt).
The Icon
The Icon: V Symbol with Triangle
We use the V symbol with the triangle as a standalone brand element, as well as part of the logo. By doing so, it creates a strong and distinctive brand symbol.
Usage Guidelines:
Primary Usage: The V symbol with the triangle should be used as the reduced form of our logo in tight spaces where the full logo cannot fit. Using it with the brand’s primary colors should always be the preferred option.
Color Variations: The V symbol with the triangle can be used in different color variations to suit various backgrounds while maintaining visibility and brand consistency.
The Wordmark
The Vintara wordmark is a typographic representation of the brand name using the bold, modern font with a slightly worn texture. It embodies a bold and friendly appeal, aligning perfectly with the sophisticated and evolved spirit of the brand. This wordmark is used consistently across all brand materials to ensure a cohesive identity.
Usage Guidelines:
Wordmark on a Primary Color Background: The wordmark is displayed in white on a vibrant primary color background. This option ensures high visibility and brand recognition, making it the preferred choice for most applications.
Wordmark on a Light Neutral Background: The wordmark is displayed in the brand’s primary color on a light neutral background. This option maintains brand coherence and is suitable for applications where a vibrant background is not available.
Wordmark on a Black Background: The wordmark is displayed in a light color on a black background. This option ensures legibility and brand visibility in situations where a dark background is necessary.
Wordmark on a White Background: The wordmark is displayed in the brand’s primary color on a white background. This option is ideal for clean, minimalistic designs and ensures the wordmark stands out clearly.
The Tagline
Whenever the logo and tagline are used together, it is essential to follow the spacing guidelines to maintain a consistent and clean appearance.
Clear Space Guidelines:
Ensure there is adequate space around the logo and tagline to prevent clutter and maintain legibility. This space is defined by the height of the “o” in the wordmark and should be maintained on all sides of the logo and tagline.
Vertical and Horizontal Lockups:
Horizontal Logo & Tagline Lockup:
- The tagline is placed to the right of the logo.
- Maintain the clear space defined by the height of the “o” around the logo and tagline, as shown in the visual.
- This lockup is ideal for wide layouts where horizontal space is available.
Vertical Logo & Tagline Lockup:
- The tagline is placed below the logo.
- Maintain the clear space defined by the height of the “o” around the logo and tagline, as shown in the visual.
- This lockup is ideal for narrow or tall layouts where vertical space is available.
By adhering to these guidelines, you ensure that the Vintara logo and tagline always appear neat, professional, and easily readable. This consistency helps in building a strong and recognizable brand identity.
Typography
Primary Typeface: Turista Heavy-Worn
Our primary typeface is Turista Heavy-Worn, a bold, modern font with a slightly worn texture. This typeface embodies the blend of tradition and contemporary style that defines Vintara Wine, providing a strong visual impact for headings and titles.
Secondary Typeface: Merriweather Light Italic
Our secondary typeface is Merriweather Light Italic, an elegant serif font designed for readability and a classic appearance. This typeface complements the bold nature of Turista Heavy-Worn, ensuring a harmonious and readable design for body text and smaller details.
Fallback Fonts:
Whenever it’s not possible to use our primary or secondary typefaces, the following alternative options should be used:
Fallback for Turista Heavy-Worn:
Poppins Black (all caps)
Fallback for Merriweather:
Roboto Normal
Brand on the Vine
