Version 1.0
Version 1.0
Brand Identity Refresh
The Challenge
The Challenge
The Challenge
Oh Mochi! has been consistently innovating by introducing new and exciting mochi flavors and treats. With their evolving product line, the brand sought a fresh identity that would not only reflect their fun and spunky personality but also make them more memorable in a competitive market.
Oh Mochi! has been consistently innovating by introducing new and exciting mochi flavors and treats. With their evolving product line, the brand sought a fresh identity that would not only reflect their fun and spunky personality but also make them more memorable in a competitive market.
Rebranding Oh Mochi!
Rebranding Oh Mochi!
To breathe new life into the Oh Mochi! brand, we developed a charming mochi mascot, called Mochichichi, designed to capture the essence of the brand’s playful and inventive spirit. This mascot became a central element of their visual identity, featured prominently across all packaging, menus, and social media platforms.
Complementing the mascot, we selected the ‘Oi’ font from Google for the main logo, embodying a bold and friendly appeal, and ‘Novecento’ for secondary text, ensuring clear and stylish communication across all branding materials.
To breathe new life into the Oh Mochi! brand, we developed a charming mochi mascot, called Mochichichi, designed to capture the essence of the brand’s playful and inventive spirit. This mascot became a central element of their visual identity, featured prominently across all packaging, menus, and social media platforms.
Complementing the mascot, we selected the ‘Oi’ font from Google for the main logo, embodying a bold and friendly appeal, and ‘Novecento’ for secondary text, ensuring clear and stylish communication across all branding materials.
Brand Values & Tone
At Oh Mochi!, we believe in creating a brand as delightful and unique as our mochi treats. Our visual and textual elements capture our fun, inventive, and welcoming spirit. By integrating playful, inventive, friendly, and reliable qualities, we ensure every interaction with Oh Mochi! is joyful.
We want our mochi-loving fans to see themselves in our brand. That’s why our identity reflects a fun and flavorful vibe, making our brand values shine through in every design and message.
Playful
Our mascot brings joy by engaging in playful scenarios, such as playing with confetti and interacting with mochi treats. This playfulness extends to our vibrant and fun packaging designs, making every unboxing an experience to remember.
Inventive
Innovation is at the heart of Oh Mochi! We showcase our creative spirit through visuals of new and exciting mochi flavors and inventive designs in our marketing materials. Each design element reflects our commitment to creativity and originality.
Friendly
We strive to create a warm and welcoming atmosphere. Our mascot interacts with customers both in-store and online, fostering a sense of community. This friendliness is also reflected in our approachable text layouts, ensuring every message feels personal and engaging.
Reliable
Consistency and clarity are key to our brand. We maintain uniform branding across all platforms, and our use of the ‘Oi’ and ‘Novecento’ fonts ensures clear and stylish communication. Customers can trust Oh Mochi! to deliver a reliable and cohesive brand experience.
Logo Symbol Wordmark Tagline
Logo Symbol Wordmark Tagline
Logo Symbol Wordmark Tagline
The Main Logo
The Oh Mochi! Logo
The Oh Mochi! logo consists of three elements: the mochi mascot (Mochichici), the tagline, and the wordmark. This logo is a recognizable brand element and should be represented consistently throughout our product and marketing efforts. The logo should always try to exist with the symbol, wordmark, and tagline together. In no way should the logo be modified, distorted, or redrawn.
The Small Oh Mochi! Logo
For smaller sizes, we have optimized the kerning to increase legibility. This would be used for placement below 80px x 15px (60pt x 11.25pt).
The Icon: Mochichichi
We use Mochichici as a standalone brand element, as well as part of the logo. By doing so, it creates a strong and distinctive brand symbol.
Usage Guidelines:
- Primary Usage: Mochichici should be used as the reduced form of our logo in tight spaces where the full logo cannot fit. Using it with the brand’s primary colors should always be the preferred option.
- Color Variations: Mochichici can be used in different color variations to suit various backgrounds while maintaining visibility and brand consistency.
Examples of Usage:
- Profile Pictures: Ideal for social media profile pictures where space is limited.
- App Icons: Suitable for use as an app icon due to its simplicity and recognizability.
- Merchandise: Can be featured on branded merchandise like stickers, pins, and apparel.
- Favicon: Perfect for website favicons where a simplified version of the logo is needed.
The Oh Mochi! Wordmark
The Oh Mochi! wordmark is a typographic representation of the brand name using the ‘Oi’ font. It embodies a bold and friendly appeal, aligning perfectly with the playful and inventive spirit of the brand. This wordmark is used consistently across all brand materials to ensure a cohesive identity.
Usage Guidelines:
Wordmark on a Primary Color Background:
The wordmark is displayed in white on a vibrant primary color background (top right segment). This option ensures high visibility and brand recognition, making it the preferred choice for most applications.Wordmark on a Light Neutral Background:
The wordmark is displayed in the brand’s primary color on a light neutral background (top left segment). This option maintains brand coherence and is suitable for applications where a vibrant background is not available.Wordmark on a Black Background:
The wordmark is displayed in a light color on a black background (bottom left segment). This option ensures legibility and brand visibility in situations where a dark background is necessary.Wordmark on a White Background:
The wordmark is displayed in the brand’s primary color on a white background (bottom right segment). This option is ideal for clean, minimalistic designs and ensures the wordmark stands out clearly.
Tagline
Whenever the logo and tagline are used together, follow the same spacing guidelines to maintain a consistent and clean appearance.
Clear Space Guidelines:
- Ensure there is adequate space around the logo and tagline to prevent clutter and maintain legibility. This space is defined by the height of the “O” in “Oh Mochi!” and should be maintained on all sides of the logo and tagline.
Vertical and Horizontal Lockups:
Horizontal Logo & Tagline Lockup:
- The tagline is placed to the right of the logo.
- Maintain the clear space defined by the height of the “O” around the logo and tagline, as shown in the visual.
- This lockup is ideal for wide layouts where horizontal space is available.
Vertical Logo & Tagline Lockup:
- The tagline is placed below the logo.
- Maintain the clear space defined by the height of the “O” around the logo and tagline, including the half-circle shape to the left of the logo, as shown in the visual.
- This lockup is suitable for taller layouts where vertical space is more available.
Half-Circle Shape:
- In the vertical lockup, a half-circle shape is used to maintain visual balance and consistency. This shape is derived from the curve of the “O” in “Oh Mochi!” turned to the side, and should be included to ensure proper spacing and alignment.
By adhering to these guidelines, we ensure that the logo and tagline are always presented clearly and cohesively, maintaining the integrity of the Oh Mochi! brand.
Color Combinations
Primary Color Combinations
Logo in Primary Colors on Light Backgrounds:
- Use the logo in its original colors on light neutral or white backgrounds for maximum visibility and brand consistency.
Logo in Primary Colors on Dark Backgrounds:
- Use the logo in its original colors on dark backgrounds to maintain brand visibility and impact.
Monochrome Color Combinations
White Logo on Dark Backgrounds:
- For high contrast and readability, use the white version of the logo on dark backgrounds.
Black Logo on Light Backgrounds:
- Use the black version of the logo on light backgrounds for a clean and professional appearance.
Alternative Color Combinations
Primary Logo on Vibrant Backgrounds:
- Use the logo in its primary colors on vibrant, contrasting backgrounds to make a bold statement.
Monochrome Logo on Vibrant Backgrounds:
- Use the monochrome versions of the logo (white or black) on vibrant backgrounds when color usage is restricted.
Brand Colors
Brand Color Palette
The brand color palette is designed to bridge marketing communications and product interface, enhancing familiarity and visual recognition.
Rosy Pink
Rosy Pink is the core color of Oh Mochi!. It’s the color that holds the most brand equity and which our customers associate with the brand. It should be used prominently to create a playful and inviting atmosphere across all brand materials and digital interfaces.
Soft Cream
Soft Cream is best used as a secondary background color or in areas where a neutral tone is needed to balance the vibrancy of Rosy Pink and Sunset Orange.
Sunset Orange
Sunset Orange should be used to draw attention and add energy to designs. It works well in calls to action, highlights, and other key elements.
Usage: Color Pairings to Avoid
Here are color pairings to avoid when creating layouts. These colors don’t work well when text is applied on top of them and can create an uncomfortable reading experience.
Usage: Suggested Color Schemes
Here are the color schemes that work well with the brand palette. Note that the order of these layers matters and cannot be shuffled around.
Typography
Typefaces
At Oh Mochi!, we believe in keeping things bold and delightful, just like our mochi treats! Our typography choices reflect our fun and spunky personality.
Primary Typeface: Oi
Our primary typeface is Oi from Google Fonts. It’s a bold, friendly, and eye-catching font that embodies the playful spirit of Oh Mochi!. Oi adds a burst of joy to everything it touches, making it perfect for our vibrant branding.
Secondary Typeface: Novecento Sans Narrow Normal
Our secondary typeface is Novecento Sans Narrow Normal from Adobe Fonts. This typeface complements Oi perfectly with its clear, stylish, and modern appeal. It ensures all our communications are easy to read while still being visually engaging.
Fallback Fonts
Whenever it’s not possible to use our primary or secondary fonts, we have a couple of trusty fallbacks:
- Oi can be replaced with Fredoka One (google fonts).
- Novecento Sans Narrow Normal can be replaced with Montserrat (google fonts).
Remember, typography is key to making our brand memorable and delightful. So let’s keep it bold, fun, and oh-so-Oh Mochi!
Oh Mochi in the Wild!
Playful Packaging and Marketing
Our delightful mochi mascot, Mochichici, and vibrant typography are at the heart of everything we do. Here’s how we bring the Oh Mochi! brand to life across different platforms and materials
